Fairtex equipment is pushing the boundaries of technology with its latest installation. The company is collaborating with Nimit, Cryptomind, and Siam Discovery to present “Fight For The Future.”
The immersive presentation is in the famed Siam Discovery mall in Central Bangkok. Hosted until the end of August, the presentation includes a virtual Thai boxing game. Custom tee shirts, shorts, and other items are created as well.
“Having been a key player in the Thai boxing arena for a long time, we are very pleased to present Thai boxing to the eyes of the world in this cutting edge digital platform,” Chano Nurmakin, CEO of Fairtex Equipment said.
Fairtex is working with leading graphic designer Jackkrit Anatakul, aka HelloiamJK. Together they designed a special clothing collection only available at the event.
Launching the event saw ONE Championship champions Smilla Sundell and Rodtang Jitmuangnon in attendance. Other high level athletes such as Ferrari and Dokmaipaa Fairtex along with rising BJJ star Jaafar Van Loock attended.
“This is another dimension for the sport,” Nurmakin said.
The booth and presentation was on display until the end of August.